brief

To mark the opening of the King's Cross store and build a GDPR data-capture list of local consumers.

solution

A vendmax™ was wrapped head to toe in the brands striking black & white colours, loaded with beauty treats.

The user journey combined a GDPR data-capture with an interactive game.

Participants entered their details to play an interactive 'Shelf-Grabber' game.

The aim of the game was to 'grab' as many products as possible in 30 seconds.

Everyone won a prize!

Days

Data Results