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Case studies
McDonald's Glow Beauty Show 19
Kiss powered experience at the Glow Beauty Show in Berlin.
brief
McDonald's wanted to promote the new style McCafe experience to attendees of Glow Beauty Show in Berlin.
The objective was simple, engage with attendees and distribute branded merchandise.
solution
We created a kiss detecting vending machine, with emotion recognition technology.
Participants were prompted to 'Blow a kiss' at the vending machine, the kiss would activate a branded 'Spin-to-win' wheel of fortune to win a prize.
results
5
Days
7423
Kisses