An interactive and immersive retail experience for Mulberry.
Brief
To create an interactive and immersive retail experience, drive social shares and increase footfall to stores during a key trading period.
Solution
We deployed a custom Vendmax™ Plus machine wrapped head to toe in Mulberry graphics and created a bespoke user interface designed to capture customer data and create a rewarding brand experience.
Participants were invited to give data or share branded social content to play an interactive 'one-armed-bandit' style game with a chance to win Mulberry goodies.
Results
5
Cities
5.8k
Interactions
4.2k
Data results
4.6M
Social reach
Summary
The results over-delivered on Mulberry’s KPIs - creating exponential increases in both traffic and sales, driving higher than anticipated data capture, and 4.62 million organic social media impressions.
Significant PR coverage was also generated across key titles including Campaign, Drapers and Tatler.
User Interface
The Mulberry UI was designed by their in-house design department and built by us, exactly to specification.
