Brief

To promote the launch of Ariana Grande’s new fragrance ‘Cloud’ guests were invited to 9-11 Shorts Gardens to step into the glowing world of Ariana. The brief was to engage visitors, dispense product samples and generate social reach.

Solution

We delivered a smart vending machine programmed to dispense samples of the new ‘Cloud’ fragrance in exchange for posting photos to Twitter & Instagram with the event tag #ArianaGrandeCloudUK.

Figures

1

Day

738

Samples

800k

Social reach

As unique as your brand

The Vendmax™ being wrapped head to toe in Ariana Grande 'Cloud' graphics ahead of the press launch.

Press

Field Marketing Magazine

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