brief

To promote the launch of the exciting new Pepsi Max Ginger flavour, deliver samples and engage through an exciting gamified experience.

Solution

We created a super sized set-build of a Pepsi Max can to house one of our flagship vendmax™ machines to go on a nationwide tasting session. The activation travelled to an impressive 20 cities in 30 days.

The vendmax operated as a one- arm-bandit style game mechanic. Prizes included festival experiences, gig tickets and branded merchandise.

results

7380

Interactions

922

Prizes Won

30

Days

20

Cities

Added benefit

To maximize Pepsi's ROI and target their key demographic the machine was configured to ensure that only millennials were the receivers of 'high-value' festival experience prizes.

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