Services
Case studies
BarclaycardBritish Summer Time
The British Summer Time festival in Hyde Park saw special treats for Barclaycard customers and the public alike.
brief
To creat a delight and excite activity that would drive social interaction across Twitter & Instagram and raise brand awareness.
solution
We loaded two of our Vendmax™ machines with awesome goodies including Ray Bans, Beats headphones and branded merchandise ready to be won by Barclaycard revellers.
The machines were running a custom Twitter & Instagram user interface complete with an interactive wheel-of-fortune gaming element.
The Results
12.5k
Interactions
2.1m
Social Reach
12
Days
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